Video Marketing Mistakes to Avoid in 4 Tips
Video marketing is the new craze with growing a business or becoming a social media influencer. Between Tik Tok, Youtube, and now Instagram migrating towards a video-based platform. It’s imperative to utilize these video formats to maximize your reach for your target audience. Today we will be discussing Youtube and how you can avoid mistakes that can sabotage your success.
As you start your new YouTube channel, you already have an idea of the few things you need to succeed. However, just as essential as knowing what to do, it is equally important to know which mistakes to avoid. Here are four mistakes that you need to avoid when you start your YouTube channel.
Mistake #1 – Avoiding Your Audience
First, your audience is the only reason why you have a YouTube channel in the first place. Without them, you will never find success. If your audience asks you questions or leaves you a comment on your videos, reply to them. Reply immediately if you can. You need to make sure that you respond with thoughtful answers that fit the question being asked. The more that you engage with your viewers, the more connected they will feel with your business.
Engagement also helps with the algorithm. In addition, a call to action, in the beginning, middle, or end (sometimes all three if it applies). Ask them to like the video, subscribing, or sharing can increase your reach. Naturally, people will follow along with the call-to-action if they feel the content brings quality and is resourceful.
You can engage your audience by telling a story, sharing a personal experience, or asking your audience questions. By sharing a unique experience that can be relatable. You can tell a story about that experience and ask some questions to spark a conversation within the comment section. Depending on the feedback, it could prompt for a follow-up video.
Mistake #2 – Not Optimizing Your Video Titles
For instance, if you don’t include relevant keywords in your title and video description. Your audience won’t find you in the search results. You need to make sure that you create unique and engaging titles that incorporate relevant keywords. Your videos will appear higher up in the search rankings. You can use many tools to help find the most pertinent keywords to optimize the SEO for your videos. These are my top favorite!
Tubebuddy is the most affordable available if you are on a budget. You can use the free service to search for keywords or get video ideas
VidIQ is one of my favorite because it’s super easy to use. It offers you the opportunity to add tags in bulk.
SEMRush lets you not only search for keywords on Youtube, but it also lets you find trending topics too! You can also check for similar keywords. The software lets you use it for google searches if you wish to create a website for your brand.
Mistake #3 – Not Branding Your YouTube Content
Next, if you fail to brand your videos, it makes it harder for your viewers to recognize the videos you’ve produced. This is especially true when they are viewed on other social media platforms, blogs, or websites. Properly branding your YouTube videos is relatively easy and is incredibly useful. For example, You can add a branded intro to your video. Display your brand in the video background, or showcase your merchandise if you choose to create one for your brand. Create a banner and color theme for your channel to help your viewers recognize your brand. This can be used for other platforms like Instagram, Facebook, and Twitter.
That is to say, ensure your brand name into the title, description box, and tags. This will help people become more familiar with your brand. Create a hashtag associated with your brand. Ask your audience a question and direct them to share on another platform such as Instagram. Make sure to use #yourbrandname to increase exposure to your brand outside of Youtube, for example.
Mistake #4 – Not Customizing Your Thumbnails
Lastly, YouTube allows you to choose any thumbnail you want for your videos. It will show up next to your video title in the search results. If you don’t choose your own thumbnail image, YouTube will assign it a random thumbnail. To better engage your viewers, you want to make sure that you add your own custom image that best represents each specific video you produce.
Most importantly, you can use many different programs and software to create a thumbnail. Stick to your budget! The thumbnail is imperative to grab the attention of current and new viewers. This, along with the keywords in the title, will ensure people will click on your video. My favorite software to use is Adobe Photoshop as it comes with the Creative Cloud subscription.
Conclusion – Master Video Marketing
In the end, when you’re building your YouTube channel, these are four things that you need to avoid. Don’t forget to grab my ebook that gives more details on how to grow a successful youtube channel.
Here’s what you’ll discover in this ebook:
- Get started a channel, including the equipment and software you’ll need to produce and edit your own videos.
- From free, cheap and expensive to help you acheive your goals.
- How to choose your niche and determine what kinds of videos you’re going to produce.
- Learn why planning out your content will be important to your success and abudance.
- Discover how to properly optimize your channel so that you can be successful on the platform.
- Generate a higher reach!
- Find out what you need to do to develop your content strategy and get started producing the videos your audience wants to see and need.
- Different strategies for building your audience on your platform and gaining more views and subscribers.
- Grow your tribe by learning how to get people to find you and you not wasting time trying to find them.
- The strategies for increasing your viewer engagement with your videos and YouTube channel.
- Grow a community within your own comments.
- Learn some of the different ways that you can monetize your channel and start making passive income.
- Affiliate Marketing
- Even more tips on how to avoid making mistakes on your YouTube channel
- Dealing with trolls and negative comments
Once you implement the tricks and tips within my ebook you’ll be well on your way to growing a successful YouTube channel for your business.